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The quick version is that PIC (or Product Identification Code) numbers are simply what Omega now calls their reference numbers.

Serial Numbers, Reference Numbers And PIC Numbers: What’s the Difference? So, we have put together this guide to help explain how serial numbers differ from the other systems, why having your serial number is important, how they have changed over time and where you can find it on your watch.

Renowned Swiss brand Omega is no exception, and you can easily find yourself getting lost trying to figure out the difference between serial numbers, reference numbers, and in Omega’s case, PIC numbers. The various numbering systems used by luxury watch manufacturers to identify their models can get fairly confusing.